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  <url>
    <loc>https://www.geraldgenta-heritage.com/home</loc>
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    <lastmod>2025-04-11</lastmod>
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      <image:title>Gerald Genta Heritage Association – Official Site - “Paying tribute to a creative genius whilst supporting the talent of tomorrow.”</image:title>
      <image:caption>The Gerald Genta Heritage Association was founded to pay tribute to one of the greatest watch designers in history whilst encouraging and rewarding up-and-coming young talent. Supported by industry experts and pre-eminent horologists, we hope to raise awareness around the generosity, creativity and visionary spirit of the “Picasso of watches” – the man that designed several legendary timepieces and made unparalleled contributions to fine watchmaking.</image:caption>
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      <image:title>Gerald Genta Heritage Association – Official Site</image:title>
      <image:caption>His Story</image:caption>
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      <image:title>Gerald Genta Heritage Association – Official Site</image:title>
      <image:caption>Iconic Models</image:caption>
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      <image:title>Gerald Genta Heritage Association – Official Site</image:title>
      <image:caption>Evelyne Genta</image:caption>
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  <url>
    <loc>https://www.geraldgenta-heritage.com/gerald-genta</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-07</lastmod>
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      <image:title>His Story - The early years</image:title>
      <image:caption>Gerald Genta was born in Geneva on May 1, 1931 to a Swiss mother and Italian father. After concluding his studies as a goldsmith and jeweller, earning a Swiss federal diploma, he was recruited by Universal Geneve, one of the most renowned watchmaking manufacturers, particularly respected for its chronographs. It was here, at the young age of 23, that he designed the SAS Polerouter, a watch which commemorated the polar flights of the Scandinavian airline and which became one of the brand’s greatest successes.</image:caption>
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      <image:title>His Story</image:title>
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      <image:title>His Story - Building his legacy</image:title>
      <image:caption>Following his work with Universal Geneve, which lasted into the mid-sixties, several Swiss watchmaking firms called upon the young designer. Firstly, Omega, for whom Gerald Genta renewed the Constellation collection which was a huge success. In 1970, Maison Audemars Piguet approached him to design the Royal Oak, which obviously went on to become their most iconic model. Genta got his inspiration for the piece after seeing a diver in a helmet attached to his suit with 8 screws. The octagonal shape was revolutionary and the first luxury watch to be made from steel, remaining a signature of the Audemars Piguet brand to this day.</image:caption>
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      <image:title>His Story - Genta at Patek Philippe</image:title>
      <image:caption>In the early1970s, Patek Philippe had also hoped to benefit from the creative genius of Gerard Genta. A few years later, Gerald Genta created the legendary Patek Philippe Nautilus, inspired by a transatlantic ship. The new steel watch, featuring a bezel with softened angles, represented a subtle – yet at the time revolutionary – balance between a sports and luxury watch and has remained in production for 30 years.</image:caption>
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      <image:title>His Story</image:title>
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      <image:title>His Story - A range of legendary timepieces</image:title>
      <image:caption>Apart from creating legendary timepieces like the SAS Polerouter, Omega Constellation, Audemars Piguet Royal Oak, Patek Philippe Nautilus and IWC Ingenieur, Gerald Genta has also made numerous collaborations with brands like Cartier, Van Cleef &amp; Arpels, Chaumet, Hamilton, Bulgari, Seiko, Timex.</image:caption>
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      <image:title>His Story - New beginnings</image:title>
      <image:caption>Alongside his collaborations with the finest watch brands, Genta created his own company in 1969, developing his eponymous brand and producing exceptional pieces for unique clients. Constantly creating and innovating, he combined new shapes and materials with major watchmaking complexities. Always working towards an unprecedented idea, largely inspired by painters and innovative designers, he quickly earned respect and high esteem from the industry and watchmaking enthusiasts throughout the world. One of his most famous pieces, the Grand Sonnerie, featuring the same chimes as Big Ben, was considered as one of the world’s most sophisticated wristwatches. Finalised after 5 years of R&amp;D, the watch was a true masterpiece.</image:caption>
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      <image:title>His Story</image:title>
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      <image:title>His Story - Extraordinary watches for extraordinary clients</image:title>
      <image:caption>For his exclusive clients, which include the Moroccan King, the Sultans of Oman and of Brunei, the King of Spain, the King of Saudi Arabia, the Queen Mother of England as well as leading businessmen, sportsmen and entertainers, he created unique, prestigious and audacious models, some of which took years to emerge. In the 80s, he obtained a license from Disney to design various models decorated with the most iconic Disney characters.</image:caption>
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      <image:title>His Story - Travelling the world</image:title>
      <image:caption>From 1983 to 1999, he travelled the world with his wife Evelyne to develop and promote their brand, Gerald Genta. While the designer devoted himself exclusively to the creation of iconic and milestone watches, Evelyne passionately developed markets throughout Asia, Europe and the Middle-East. After the divestiture of his company to an Asian corporation in 1999, the Maestro could fully dedicate himself to his life as an artist and designer.</image:caption>
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      <image:title>His Story</image:title>
      <image:caption>September 30, 1990 - Gerald Genta Gold Bukit Turf Club.</image:caption>
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      <image:title>His Story - Remembered as a true pioneer of watchmaking</image:title>
      <image:caption>Gerald Genta passed away in August 2011 at the age of 80. Over his life he designed more than 100,000 watches for some of the world’s most famous brands. But above all, his vision and savoir-faire helped break boundaries, shake up pre-existing norms and rules, and bring the specific requirements of watchmaking closer to the creative power of art.</image:caption>
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  </url>
  <url>
    <loc>https://www.geraldgenta-heritage.com/evelyne-genta</loc>
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    <priority>0.75</priority>
    <lastmod>2025-04-14</lastmod>
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      <image:title>Evelyne Genta</image:title>
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      <image:title>Evelyne Genta - Evelyne today</image:title>
      <image:caption>Today, Evelyne Genta lives in London and has just founded the Association Gerald Genta Heritage of which the vocation is above all to pay tribute to one of the greatest watchmaking designers.</image:caption>
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  <url>
    <loc>https://www.geraldgenta-heritage.com/iconic-models</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Iconic Models - The Polerouter</image:title>
      <image:caption>Designed in 1954 by Genta at the age of 23, this is Gerald Genta’s first legendary contribution to watchmaking. The SAS Polerouter was commissioned by Universal to commemorate the historic flight from Copenhagen to Los Angeles via the North Pole. The first watches were given to the cabin crew of the Scandinavian Airlines Systems (SAS) upon landing in LAX.</image:caption>
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      <image:title>Iconic Models</image:title>
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      <image:title>Iconic Models - The Constellation “C”</image:title>
      <image:caption>In 1959, Omega asked Gérald Genta to review, refresh and renew their strategic Constellation range which was their flagship collection. It is thanks to the Maestro’s renewal of this range that the watchmaking company has been very well ranked for so many years. It was from the design of this piece that Gérald Genta began to be perceived as a “star designer”.</image:caption>
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      <image:title>Iconic Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Iconic Models - Rolex King Midas</image:title>
      <image:caption>Commissioned by Rolex in the early 1960s, the King Midas was designed by Gérald Genta as a bold gold watch inspired by the architecture of the Greek Parthenon. With its striking asymmetrical case carved from solid gold, it became one of the most unconventional watches ever produced by Rolex. Created years before the Royal Oak and Nautilus, the King Midas already revealed Genta’s artistic approach to watch design and his lasting influence on the evolution of modern watch aesthetics.</image:caption>
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      <image:title>Iconic Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Iconic Models - The Royal Oak</image:title>
      <image:caption>In 1970, the House of Audemars Piguet approached the designer for a watch that would become the brand’s most iconic piece: The Royal Oak. Inspired by a vintage diving helmet attached to the rest of the suit with screws, the model was sketched in one night only. He transferred the octagonal shape to the design of this piece, keeping the screws on the bezel. The Royal Oak was the first luxury sports watch to be made of steel. This was the first time in the history of modern watchmaking that this material was considered as a precious metal. The Royal Oak was revolutionary.</image:caption>
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      <image:title>Iconic Models - The story of the Royal Oak, as told from Gerald himself.</image:title>
      <image:caption>One afternoon, at four o’clock, Mr. Georges Golay, the Managing Director of Audemars Piguet, rings me up and tells me: “Mr. Genta, I need a steel sports watch that has never been done before, I want it to be something totally new and waterproof.” On my part, I understood that what he was looking for was a brand-new waterproofing technology. “I want the design by tomorrow morning.” I designed it overnight and my idea was to replicate the system of the scaphander’s helmet on the watch case. With the eight screws and with the joint visible on the case’s exterior. So I was given the ‘green light’ straight away to begin work on the prototype. I completed the prototype myself within a year. In 1970, I designed the watch. And it took one more year before industrial production, which finally came about in 1972.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/af349acf-95ef-4bc0-a0d1-cc3fd7f07998/Audemars+cobra+5403+double+diamond.jpg</image:loc>
      <image:title>Iconic Models - Audemars Piguet Cobra – Reference 5403</image:title>
      <image:caption>Designed by Gérald Genta in the early 1970s, the 5403 was nicknamed Cobra for its fluid, serpentine bracelet that evokes the skin of a cobra. Released around the same period as the Royal Oak, it revealed another side of Genta’s creativity: transforming the watch into a piece of wearable design where case and bracelet became a single architectural object.</image:caption>
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      <image:title>Iconic Models - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1608115346442-E1TQ6ZQLZJ5P3I38ZL32/Nauti.jpg</image:loc>
      <image:title>Iconic Models - The Nautilus</image:title>
      <image:caption>Upon the request of Phillippe Patek in 1976, Gerald Genta designed an exceptional piece, still considered today as a benchmark. Similarly, to the Royal Oak, it too was inspired by the nautical world, but this time taken from the portholes of the transatlantic ships. The watch was named Nautilus in tribute to Captain Nemo’s submarine in Jules Verne’s novel “20,000 Leagues Under the Sea”. As the story goes, he sketched the watch in five minutes on a paper napkin in a restaurant. This new steel watch, with a soft-angled bezel, is the subtle balance between sport and elegance. It remained in production for 30 years.</image:caption>
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      <image:title>Iconic Models - The Ingenieur</image:title>
      <image:caption>Yet another example of luxury watch that could not have been created without the key contribution of Gerald Genta. Launched in 1976, the designer gave it a unique and incomparable touch of five screws on the bezel. Although its design has evolved since, Gerald Genta’s mark will always remain preeminent, even on the latest editions of the IWC Ingenieur. Equipped with an antimagnetic protection, this watch was intended for professionals working near magnetic fields, hence the name “Ingenieur” (meaning engineer).</image:caption>
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      <image:title>Iconic Models - The Bulgari-Bulgari</image:title>
      <image:caption>The design of the famous Bulgari-Bulgari bears its roots in the ancient Roman coin. From this, Gerald Genta designed a watch that would become an emblem for Bulgari, even impacting on the style of other brands. The purity and simplicity of this model translated into a huge success. The impact of Bulgari-Bulgari, initially Bulgari-Roma, was considerable.</image:caption>
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      <image:title>Iconic Models - The Gefica Safari</image:title>
      <image:caption>This watch was made in 1984 following a request from three safari hunters. The name of this piece comes from the aggregation of the first two letters of each of the hunter’s names (Geoffroy, Fissore et Canali), spelling GEFICA. This model designed in bronze, with moon phases and a compass, quickly became an icon in the world of watchmaking, eventually inspiring different versions. The revolutionary use of bronze for the covering solved the problem of hunting visibility as this material did not reflect the sunlight.</image:caption>
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      <image:title>Iconic Models - The Disney Collection</image:title>
      <image:caption>In the eighties, Gerald Genta obtained a license exclusively from the Walt Disney company to design limited edition watches, which incorporated iconic characters such as Mickey Mouse, Donald Duck or Minnie Mouse, confined to 18 carat gold and then steel casing. This range, entitled ‘Fantasy’, was defined by high-precision watch mechanisms.</image:caption>
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      <image:title>Iconic Models - The Pasha</image:title>
      <image:caption>Fifty years after the original piece was made by Louis Cartier for the Pasha of Marrakech’s swimming sessions and banquets, the Maestro reimagined the vintage men’s watch. Redesigned in 1985, he kept the watch characteristically Genta with a timepiece that embodied yet another perfect balance between luxury and sport.  Cartier had missioned Genta to recreate the watch with a new sporty edge, but also in keeping with the traditional elegance associated with the famous watch brand. The round watch face that Genta designed positively broke boundaries for Cartier, opening a new era of round-faced designs for them, but Gerald Genta kept key features of the brand, notably the Vendome lugs and blue sapphire.</image:caption>
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      <image:title>Iconic Models - The Octogonal</image:title>
      <image:caption>This octagonal cased wristwatch, created in 1991, bears a typical and very recognizable shape associated with the Gerald Genta brand. A skeleton dial indicating the moon phase at noon in a blue enamelled disc, the month on three o’clock, the date on six, and the day on nine. Perpetual calendar, minute repetition. A very original and recognizable bracelet.</image:caption>
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      <image:title>Iconic Models - The Retrograde</image:title>
      <image:caption>Gérald Genta develops a new way of reading time by associating two complications (jumping hour and retrograde minutes) in the same movement and on the same dial. This is a first in the history of watchmaking. This inventive model with the original dial is later to be enriched with many different versions.</image:caption>
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      <image:title>Iconic Models - The Grande Sonnerie</image:title>
      <image:caption>In 1995, after five years of research and development, Gérald Genta unveiled the Grande Sonnerie, the wristwatch considered to be the most sophisticated and complex in the world. This watch was a first in many ways, in particular it included more than a thousand spare parts. Minute repeater, Westminster four-hammer chime, perpetual calendar, dual power reserve display, this watch is a true masterpiece.</image:caption>
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  <url>
    <loc>https://www.geraldgenta-heritage.com/getintouch</loc>
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    <priority>0.75</priority>
    <lastmod>2023-05-18</lastmod>
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  <url>
    <loc>https://www.geraldgenta-heritage.com/press</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-28</lastmod>
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      <image:title>Press - Unearthing A Forgotten Bvlgari By Gerald Genta</image:title>
      <image:caption>___ Tim Vaux, Hodinkee Read the article</image:caption>
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      <image:title>Press - “Born in 1979, the Locomotive was distinctively Genta.”</image:title>
      <image:caption>__ Brian Cheong, Tatler Asia Read the article</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/e4993332-f066-410c-a0d3-e1c0872bc5fd/EG.jpg</image:loc>
      <image:title>Press - “His biggest legacy is that he changed the profession of watch designer forever.”</image:title>
      <image:caption>___ Brian Cheong, Tatler Asia Read the article</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/b542aca1-4e65-41a4-b558-6f39ccea098c/GG-HERO.jpg</image:loc>
      <image:title>Press - “How the legendary designer redefined taste under his own brand name.”</image:title>
      <image:caption>— Malaika Crawford, Hodinkee Read the article</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/d00c22af-009f-430a-9e2f-2e60bd96b82b/Still_01.jpg</image:loc>
      <image:title>Press - "It's these designs under the Gérald Genta mark that offer the most unfettered look into the mind of one of the greatest watch designers ever."</image:title>
      <image:caption>___ Anthony Traina, Hodinkee Read the article</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/25e90831-1039-4117-a493-154d1b79245c/ftcms-69f19348-6b36-45a2-beb8-6312f908cfb6-2.jpeg</image:loc>
      <image:title>Press - “The watchmaker’s widow and the 24-year-old luxury scion Jean Arnault on relaunching one of the world’s most covetable marques.”</image:title>
      <image:caption>— Nick Foulkes, The Financial Times Read the article</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/57f8172b-ed2d-4f1e-b671-2c3e090e968d/Article+Vogue.png</image:loc>
      <image:title>Press - “The Royal Oak completely broke the codes of the time.”</image:title>
      <image:caption>___ Vogue</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/c80e7283-7984-44f2-a594-8c28a48aac76/_RVS0923.png</image:loc>
      <image:title>Press - “Gérald Genta, c’est le Picasso de l’horlogerie, le maître designer…”</image:title>
      <image:caption>— Journal du Luxe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/0758db29-8404-4eae-afdc-f2c8ec15b4c1/Evelyne_Genta_Interview_A_Collected_Man4_2048x2048.png</image:loc>
      <image:title>Press - “…To him his watches were art, this is what people don’t understand.”</image:title>
      <image:caption>— A Collected Man</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/b2263854-e9d6-48bf-b615-c61d6305370c/watchpro.jpg</image:loc>
      <image:title>Press - “Gérald Genta’s legacy is protected until the end of time”</image:title>
      <image:caption>— WatchPro</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/52865905-ad7b-4cd6-aeeb-be271ded73da/Capture.PNG</image:loc>
      <image:title>Press - “ Inside Gérald Genta's Home Studio With Evelyne Genta”</image:title>
      <image:caption>— Hodinkee</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1eaf5ce3-1138-45fd-ba91-76c684c123ce/Sotheby%27s+Article+Cover+3.png</image:loc>
      <image:title>Press - “ Digital Watch: How Gerald Genta Lives On In The Metaverse”</image:title>
      <image:caption>— Sotheby’s</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/fbd9e7ac-4113-4d83-8629-7bdf4db0c3fb/Capture.PNG</image:loc>
      <image:title>Press - “ Sotheby’s to Auction Gerald Genta Watch Paintings “</image:title>
      <image:caption>— The New York Times</image:caption>
    </image:image>
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      <image:title>Press - “100 Unseen Drawings by Gérald Genta, the ‘Picasso of Watchmaking,’ Are Heading to Auction”</image:title>
      <image:caption>— Robb Report</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/02265bfe-74ef-48a8-ab05-7f3a98d0277f/Capture.PNG</image:loc>
      <image:title>Press - “C'est certainement l'événement horloger le plus attendu de l'année, voire de la décennie, tant rien ne résiste à cette icône du style qu'est Gérald Genta.”</image:title>
      <image:caption>— Madame Figaro</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1551ebf1-179b-4bdd-88e0-a55a89eb4303/Capture.PNG</image:loc>
      <image:title>Press - “Terms like "genius" and "legendary" are often thrown around with so much hyperbole these days but Gérald Genta really lives up to basically any superlative you assign to him.”</image:title>
      <image:caption>— Highsnobiety</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/563ba2e8-820f-4b94-9def-ae841fa65281/Article+le+Figaro.png</image:loc>
      <image:title>Press - “Il y a pile un demi-siècle, le génial Gérald Genta dessinait pour Audemars Piguet une montre révolutionnaire”</image:title>
      <image:caption>— Le Figaro</image:caption>
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      <image:title>Press - “His creativity and eye for beauty never ceased.”</image:title>
      <image:caption>— A Collected Man</image:caption>
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      <image:title>Press - “In the world of watch collectors, this is about as big as the deal gets.”</image:title>
      <image:caption>— The Financial Times</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/f145ee97-128b-40fe-8200-7044c689808c/Hodinkee+article.png</image:loc>
      <image:title>Press - “The first step in a much larger conversation that will eventually impact all aspects of the luxury watch market.”</image:title>
      <image:caption>— Hodinkee</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/88ad6b8b-db80-4d56-b0e9-4d8e659b57fe/FORBES+Article+1+copie.jpg</image:loc>
      <image:title>Press - “The true watch lover’s dream to own a piece of history that is Holy Grail worthy”</image:title>
      <image:caption>— Forbes</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1611667317295-CS93PP070T93B7AOL9RG/NYT.jpg</image:loc>
      <image:title>Press - “He has been called the father of modern watchmaking and the Picasso of watches — and now Gerald Genta has an official foundation in his name, too.”</image:title>
      <image:caption>— The New York Times</image:caption>
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      <image:title>Press - ”Preserving the legacy of Gerald Genta, the ‘Picasso of watches’ behind some of the world's most iconic designs”</image:title>
      <image:caption>— The Telegraph</image:caption>
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      <image:title>Press - “I told the head waiter, "Bring me a paper and a pencil." And I designed the Nautilus.”</image:title>
      <image:caption>— Genta in British GQ</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1611668414048-WY33HI5OMWO5DJACN4WX/HOURGLASS.jpg</image:loc>
      <image:title>Press - “Genta and The Hour Glass shared a common goal to promote watch culture and to keep the passion alive well into the future. Having said that, it is our honour to announce the establishment of the Gérald Genta Heritage Association”</image:title>
      <image:caption>— The Hour Glass Singapore</image:caption>
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      <image:title>Press - “The association's new website offers a deep dive on Genta's formidable work within the watch industry, including the Polerouter, the Royal Oak, and the Nautilus.”</image:title>
      <image:caption>— Hodinkee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5800bd4f302e7165f7e6b5/1611668826035-90XUMNYTRE3F2W1FYBEI/collected.jpg</image:loc>
      <image:title>Press - “The term ‘iconic’ has fast become a cliché in the horological community, having been overused, time and time again. However, one person, who undoubtedly deserves the description is Gerald Genta, arguably the most influential watch designer of the 20th century.”</image:title>
      <image:caption>— A Collected Man</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.geraldgenta-heritage.com/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
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  </url>
</urlset>

